Tire Brite is a super concentrated heavy duty cleaner for tires and whitewalls. Powerful, fast acting, high alkaline formula cleans and brightens tires, whitewalls and raised lettering with minimal scrubbing. Removes scuff marks, grease, and road film in one step. Color brighteners leave whitewalls sparkling clean. Tire Brite offers low per use coast because it’s concentrated and mixes with water.